Building Your Mailing List: A Priority for Successful Marketing

If you were to pose the question, "Which is more crucial – the product or the mailing list?" to a seasoned marketer, you'd likely receive a resounding answer: "The mailing list."

In the world of business, prioritizing a hungry demand for your offerings takes precedence over the product itself. After all, there's no product without demand. Your mailing list is the embodiment of that demand, representing your business's potential clientele.

If you frequent Joint Venture forums and various membership sites, you'll quickly realize that product and service providers often seek out mailing list owners more than the reverse. Mailing list owners possess the prospects that other partners need to connect with and sell their offerings.

As a mailing list owner, you don't necessarily have to rely solely on selling your own products. You can monetize your list by offering advertising space or forming Joint Ventures with product owners in exchange for commissions, whether they're one-time or recurring.

Many of today's highly successful web businesses on the Internet adopt a strategy of establishing a mailing list (or subscriber base) before introducing their product. A prime example is Friendster.com.

Friendster.com serves as a platform that connects friends and potential friends globally, offering free membership access. While Friendster.com doesn't generate revenue directly from member sign-ups, it thrives by selling advertising space and partnering with prominent merchants and businesses, thanks to its substantial member base.

This business model exemplifies why it's essential for any enterprise to cultivate demand before launching a product. It underscores the importance of following a similar approach, regardless of whether you run a social networking site or any other business venture.

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